Bom Dia! SP 7/09/2008.

Televendas
(11) 3258-3344

Horário de Atendimento
Seg a Sáb: 12h às 19h
Dom: 12h às 17h

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HISTORY OF THE CULTURA ARTÍSTICA THEATRE

For many years, precisely since 1919, Cultura Artística nurtured a great dream: to have its own theatre, its own home.

It was only made possible by the end of the 1940s. The construction of the theatre, between the years 1947 ans 1950, was a period of enormous enthusiasm. The building was projected by Rino Levi (one of the leading Brazilian architects), Roberto Cerqueira César and Fa Pestalozzi.

The opening was held on two nights, March 8th and 9th, 1950, and headed by two of the biggest Brazilian conductors and composers. Heitor Villa-Lobos and Camargo Guarnieri carefully prepared the concerts, which were also the opening events of that year's season, conducting the São Paulo Symphonic Orchestra one at a time while presenting their own musical creations. At that time there were already 2500 subscribers to the season and even the biggest concert hall could not accomodate all of them in one night. It was then that the tradition of holding more than one concert by the same artist was created by Cultura Artística. As the years went by, the growing number of subscribers led the Society to open a third series of concerts.

The theatre is divided into two superposed concert halls, the first one named Esther Mesquita, with 1156 seats, and the second one named Rubens Sverner, with 339 seats. This smallest room is also known as « Culturinha », which means « little Cultura ». Both have air conditioning and access for handicapped persons.

Esther Mesquita Room

 

The beautiful façade of the Cultura Artística Theatre is decorated by the biggest known fresco of the Brazilian artist Di Cavalcanti. Made of glass mosaic, it is 48 metres wide and 8 metres high. It was specially ordered and also unveiled on March 8th, 1950.

 

Rubens Sverner Room

 

On the top of the musical nights, the theatre started holding and still holds theatrical events of the best national and international companies.

Always on demand – even after the opening of a great number of new theatre rooms in the city of São Paulo –, Cultura Artística has long been holding many important national or regional premières.

 

Among leading national actors who have acted in Cultura Artística, are the following: Jaime Costa, Paulo Autran, Tonia Carrero, Cacilda Becker, Jardel Filho, Sérgio Cardoso, Procópio, Bibi Ferreira, Walmor Chagas, Odete Lara, Dercy Gonçalves, Irina Greco, Odete Lara, Armando Bogus, Maria Della Costa, Antonio Fagundes, Marco Nanini, Fernanda Montenegro, Marília Pera, Karin Rodrigues, Ney Latorraca, Juliana Carneiro da Cunha, Aracy Balabanian, Jô Soares, Eva Wilma, Carlos Zara, Beatriz Segall, Juca de Oliveira, Denise Fraga, Marieta Severo, Regina Duarte, Debora Bloch, Ary Fontoura, Andrea Beltrão, Denise Stoklos, Renata Sorrah, Diogo Vilela, Fernanda Torres. And the list could continue.

Among the international groups and companies we could mention: Piccolo Teatro di Milano, Josephine Baker, the French mime Marcel Marceau, Comédie Française, Mummenschanz, Teatro Popolare di Roma, the Japanese groups Kabuki Theatre ; Bunraku Puppet Theatre, and Kodo Tambours, among many others.


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©2007, Sociedade de Cultura Artística - São Paulo. Todos os direitos reservados